Case Creatives builds performance video ads for MVA and mass tort lead gen operations. We come from a background in ad production for operations spending serious money on Meta — and we've built a creative system that doesn't just lower CPL. It pre-qualifies intent at the hook level so your leads actually convert against buyer criteria.
You've optimized your targeting. You've refined your bidding strategy. Your funnel converts. But CPL keeps climbing — and the culprit is almost always the same thing: creative that's fatiguing faster than you can replace it.
But CPL is only half the problem. Your law firm buyers score leads against strict qualifiers — recency of accident, fault determination, medical treatment sought, no prior attorney, correct geography. When creative attracts the wrong audience, your qualification rate tanks and your cost-per-qualified-lead destroys margin.
Most creative vendors don't understand this. They understand brand. They've never had to think in CPL, qualification rate, or what makes a skeptical plaintiff click a Facebook ad at 9pm. We come from this world. We build creative that pre-qualifies intent at the hook level — so the right claimants click and the wrong ones keep scrolling.
We don't just produce videos. We build a testing architecture — angles, formats, and hook variations working together to give your media buyer real data, not just content.
We produce across the full format stack so your media buyer never runs out of combinations to test.
Four tiers. One architecture. Every tier delivers a complete angle → format → hook system — backed by $3M+ in managed ad spend and 100M+ organic views. The difference is volume, depth of strategic involvement, and how much of the creative intelligence we own. Pricing is discussed on the call — we scope to your operation, your verticals, and your buyer qualification criteria.
We selectively work with lead gen operations where we can make a real impact on CPL. Answer a few questions and we'll get on a call.
We work best with operations already running paid Meta traffic at meaningful spend. If you're not there yet, we'd rather be honest than waste your time.
Check out our resources — we publish guides on legal lead gen creative that might help regardless.
We've built the system. Apply to work with us and we'll show you exactly what a creative architecture built for your operation looks like.